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Navigating Multicultural Dynamics: A Case Study of Time Management, Communication Styles, and Trust Building at Mexpando

Year of publication

2025

Authors

Maria Ivanova-Gongne; Daniel Solo; Juha Hyytinen; Oskar V. Bruun; Anna Stuk; Ilia Gugenishvili; Sascha Fuerst

Abstract

This case study explores the intricacies of time management, communication styles, and trust building within a diverse multicultural team at Mexpando, a digital company spanning Switzerland and Mexico. Founded in 2019 by Yves Dierauer and Stefan Widmer, the company’s unique approach to time management, blending monochronic and polychronic time perceptions, highlights the challenges posed by time differences between the two countries. Mexpando’s adept handling of communication styles, balancing emotional understanding with the pursuit of strategic goals, is crucial for fostering a harmonious work environment. Trust challenges stemming from cultural differences are addressed through the founders’ emphasis on shared values during the hiring process. The study provides practical implications for leveraging diversity, addressing time-related challenges, and cultivating trust within multinational teams.
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Organizations and authors

Åbo Akademi University

Gugenishvili Ilia Orcid -palvelun logo

Ivanova-Gongne Maria Orcid -palvelun logo

Publication type

Publication format

Article

Parent publication type

Compilation

Article type

Other article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A3 Book section, Chapters in research books

Publication channel information

Parent publication name

SAGE Business Cases Originals

​Publication forum

5892

​Publication forum level

3

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management

Keywords

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Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.4135/9781071968963

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes