Purpose Marketing als Basis der Kommunikation in einer sich verändernden Welt - Eine kritische Diskussion aus Sicht von Sprach- und Wirtschaftswissenschaften
Year of publication
2025
Authors
Christopher M. Schmidt; Florian U. Siems
Organizations and authors
Åbo Akademi University
Schmidt Christopher M. 
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
New Generation Communication: Die Kommunikation in einer veränderten Welt
Pages
117-145
ISSN
ISBN
Publication forum
Publication forum level
1
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Other humanities
Internationality of the publisher
International
Language
German
International co-publication
Yes
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes