From interviews to insight: combining thematic and content analysis in an anonymized CRM case study
Year of publication
2026
Authors
Koponen, Hanna-Henriikka; Kabiraj, Sajal
Organizations and authors
LAB University of Applied Sciences
Kabiraj Sajal 
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Other article
Audience
ProfessionalPeer-reviewed
Non Peer-ReviewedMINEDU's publication type classification code
D1 Article in a trade journalPublication channel information
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
License of the publisher’s version
CC BY SA
Self-archived
No
Other information
Fields of science
Business and management
Publication country
Finland
Internationality of the publisher
Domestic
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes