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Publication name
Authors
Publication channel
Year
Empowering
email
marketing
Open access
Hartemo Mari
Turku School of Economics, University of Turku
2023
HUT
Email
Writing Project
Vilmi, R.
Polysteekki
1995
The HUT
Email
Writing Project
Vilmi, R.
-
1996
Effects of link placements in
email
newsletters on their click-through rate
Peer-reviewed
DOI
10.1080/13527266.2016.1147485
Kumar, Ashish; Salo, Jari
Journal of
marketing
communications
2018
HUT
Email
Writing Project: An Ongoing Experiment
Peer-reviewed
Vilmi, R.
University of Aizu
1995
Thanks for subscribing! A genre analysis of
email
marketing
Peer-reviewed
Open access
McVeigh, Joe
language@internet
2020
Email
marketing
in the era of the empowered consumer
Peer-reviewed
DOI
10.1108/JRIM-06-2015-0040
Mari Hartemo
Journal of Research in Interactive
Marketing
2016
Hospitality rewired: the strategic advantage of intelligent
email
management
Open access
Pakalén, Joel; Jimenez Nogales, Macarena
eSignals pro
2025
Helsinki University of Technology
Email
Writing Project
Peer-reviewed
Vilmi, R.
-
1996
Marketing
metrics,
marketing
performance measurement, and
marketing
control
Frösen, Johanna
Aalto University
2013
Empowering
email
marketing
Open access
2023
HUT
Email
Writing Project
1995
The HUT
Email
Writing Project
1996
Effects of link placements in
email
newsletters on their click-through rate
Peer-reviewed
DOI
10.1080/13527266.2016.1147485
2018
HUT
Email
Writing Project: An Ongoing Experiment
Peer-reviewed
1995
Thanks for subscribing! A genre analysis of
email
marketing
Peer-reviewed
Open access
2020
Email
marketing
in the era of the empowered consumer
Peer-reviewed
DOI
10.1108/JRIM-06-2015-0040
2016
Hospitality rewired: the strategic advantage of intelligent
email
management
Open access
2025
Helsinki University of Technology
Email
Writing Project
Peer-reviewed
1996
Marketing
metrics,
marketing
performance measurement, and
marketing
control
2013
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