The recent return of nationalism—the belief in the superiority of national sovereignty and, in its extreme way, the supremacy of a particular nation—is a pressing reality in democracies worldwide. Likewise, firms crossing borders face new challenges. While business practitioners have highlighted the effects of nationalism on markets and economies, management research has done very little to elucidate business actors' role and scope of action. Therefore, the project aims to better understand how business affects and is affected by nationalism. The research is done through a multi-method research design, drawing from the Nordic countries and Switzerland's empirical context. The research design involves 1) archival-based research, 2) narrative methods, and 3) expert interviews. In all, the research findings may help build collective capacity and produce educational and instrumental guidelines and strategies for dealing with nationalism from a business perspective.

2021

2024