Frösén Johanna
Associate Professor
Description
Keywords
marketing performance, marketing metrics, strategic marketing, marketing analytics, strategic orientations, market orientation, market-based capabilities
Affiliations
Aalto-yliopisto kauppakorkeakoulu
Associate Professor
Primary
Marketing
2022
Primary
Source: ORCID
Hanken School of Economics
Associate Professor
Marketing
2017 - 2022
Source: ORCID
Saint Petersburg State University
Assistant Professor, Associate Professor
Graduate School of Management
2013 - 2022
Source: ORCID
Hanken School of Economics
Assistant Professor
Marketing
2016 - 2017
Source: ORCID
Education (3)
D.Sc.
Aalto University School of Business
M.Sc.
Helsinki School of Economics
B.Sc.
Helsinki School of Economics
Publications (13)
2022
Industrial Marketing Management
Open access
Peer-reviewed
Journal of Marketing Theory and Practice
Open access
Peer-reviewed