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Are Facebook brand community members truly loyal to the brand?

Year of publication

2015

Authors

Munnukka, Juha; Karjaluoto, Heikki; Tikkanen, Anna

Organizations and authors

University of Jyväskylä

Karjaluoto Heikki Orcid -palvelun logo

Munnukka Juha Orcid -palvelun logo

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Computers in Human Behavior

Publisher

Pergamon

Volume

51

Issue

Part A, October

Pages

429–439

ISSN

0747-5632

​Publication forum

53975

​Publication forum level

2

Open access

Open access in the publisher’s service

No

Self-archived

Yes

Other information

Fields of science

Business and management

Publication country

Netherlands

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1016/j.chb.2015.05.031

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes