Challenges of collecting B2B customer insight from multiple channels
Year of publication
2017
Authors
Rantala, Tuija; Vuori, Johanna; Kärkkäinen, Hannu
Organizations and authors
Haaga-Helia University of Applied Sciences
Vuori Johanna 
Tampere University
Kärkkäinen Hannu
Publication type
Publication format
Article
Parent publication type
Conference
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A4 Article in conference proceedingsPublication channel information
Parent publication name
The Proceedings of The 2017 ISPIM Forum, Toronto, Canada, 19-22 March 2017
ISBN
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Computer and information sciences; Business and management
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes