Gamified package: Consumer insights into multidimensional brand engagement
Year of publication
2019
Authors
Syrjälä, Henna; Kauppinen-Räisänen, Hannele; Luomala, Harri T.; Joelsson, Tapani N.; Könnölä, Kaisa; Mäkilä, Tuomas
Organizations and authors
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal
Issue
Online 23 December 2019
Pages
1-12
ISSN
Publication forum
Publication forum level
2
Open access
Open access in the publisher’s service
No
Self-archived
Yes
Other information
Fields of science
Computer and information sciences; Other natural sciences; Business and management
Publication country
United States
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.1016/j.jbusres.2019.11.089
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes