Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features

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Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features

Year of publication

2022

Authors

Yang, Qiang; Li, Hongxiu; Lin, Yanqing; Jiang, Yushi; Huo, Jiale

Organizations and authors

Tampere University

Li Hongxiu

Yang Qiang

Aalto University

Lin Yanqing Orcid -palvelun logo

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Internet research

Volume

32

Issue

7

ISSN

1066-2243

​Publication forum

59081

​Publication forum level

2

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

Other information

Fields of science

Business and management

Keywords

Consumer engagement; Content features; Content-generating devices; Marketer-generated content; social media

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1108/INTR-10-2021-0787

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes