Dealing with discrepancies of a brand in change : recomposition of value and meanings in the network
Year of publication
2022
Authors
Norrgrann, Anu; Saraniemi, Saila
Organizations and authors
University of Vaasa
Norrgrann Anu
Hanken School of Economics
Norrgrann Anu 
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications
Publisher
Article number
Chapter 7
Pages
105-121
ISBN
Publication forum
Publication forum level
2
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes