Delineating the fuzzy front end of market shaping
Year of publication
2023
Authors
Kindström, Daniel; Makkonen, Hannu; Kaartemo, Valtteri
Organizations and authors
University of Turku
Kaartemo Valtteri
University of Vaasa
Makkonen Hannu
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal
Publisher
Volume
112
Pages
51-59
ISSN
Publication forum
Publication forum level
3
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Partially open publication channel
Self-archived
Yes
Other information
Fields of science
Business and management
Keywords
Fuzzy front end; Market image; Market shaping; market system
Publication country
United States
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
DOI
10.1016/j.indmarman.2023.05.004
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes