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Consumer–Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions

Year of publication

2024

Authors

Rafi, Arslan; Rehman, Mohsin Abdur; Hussain, Muzaffar; Arslan, Ahmad

Organizations and authors

University of Oulu

Arslan Ahmad Orcid -palvelun logo

Rehman Mohsin Abdur

University of Vaasa

Arslan Ahmad

Publication type

Publication format

Article

Parent publication type

Compilation

Article type

Other article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A3 Book section, Chapters in research books

Publication channel information

Journal/Series

Tourism, Hospitality & Event Management

Parent publication name

Consumer Brand Relationships in Tourism : An International Perspective

Publisher

Springer

Pages

449-465

ISSN

2510-4993

ISBN

978-3-031-59534-9

​Publication forum

5952

​Publication forum level

2

Open access

Open access in the publisher’s service

No

Self-archived

Yes

License of the self-archived publication

Muu lisenssi

Date when the embargo on self-archived document expires

12.11.2025

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

Switzerland

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1007/978-3-031-59535-6_23

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes