undefined

< Back to search results

Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency

Year of publication

2025

Authors

Anderson, Laurel; von Koskull, Catharina; Mende, Martin; Gummerus, Johanna

Organizations and authors

Hanken School of Economics

Gummerus Johanna Orcid -palvelun logo

University of Vaasa

von Koskull Catharina

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal

Journal of marketing

Publisher

Sage publications

Issue

First published online January 30, 2025

ISSN

0022-2429

​Publication forum

60928

​Publication forum level

3

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

License of the publisher’s version

CC BY

Self-archived

Yes

License of the self-archived publication

CC BY

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1177/00222429251319312

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes