Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters

Year of publication

2016

Authors

Leposky, Tiina; Arslan, Ahmad; Kontkanen, Minnie

Organizations and authors

University of Vaasa

Leposky Tiina

Kontkanen Minnie

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of Strategic Marketing

Issue

Online 29 Jun

Pages

1-14

ISSN

0965-254X

Publication forum

61729

Publication forum level

Open access

Open access in the publisher’s service

Self-archived

Other information

Fields of science

Business and management

Publication country

United Kingdom

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

DOI

10.1080/0965254X.2016.1195856

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes