The use of digital analytics for measuring and optimizing digital marketing performance
Year of publication
2016
Authors
Järvinen, Joel
Organizations and authors
University of Jyväskylä
Järvinen Joel 
Publication type
Publication format
Monograph
Audience
Scientific
MINEDU's publication type classification code
G5 Doctoral dissertation (articles)
Publication channel information
Journal/Series
Jyväskylä studies in business and economics
Publisher
University of Jyväskylä
ISSN
ISBN
Open access
Open access in the publisher’s service
No
Self-archived
Yes
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publication country
Finland
Internationality of the publisher
Domestic
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes