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When Customer base is not loyalty! : Differences in the Consumers' Appraisal of Performance of Mobile Telecommunications Service Providers in Port Harcourt

Year of publication

2017

Authors

Ukpabi, Dandison; Karjaluoto, Heikki; Ikaba, Victoria; Piabari, Nordum

Organizations and authors

University of Jyväskylä

Ukpabi Chukwu-nna Orcid -palvelun logo

Karjaluoto Heikki Orcid -palvelun logo

Publication type

Publication format

Article

Parent publication type

Conference

Article type

Other article

Audience

Professional

MINEDU's publication type classification code

D3 Article in professional conference proceedings

Publication channel information

Parent publication name

Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017

Conference

River State University Marketing Academic Conference

Publisher

Rivers State University

Pages

140-155

Open access

Open access in the publisher’s service

No

Self-archived

Yes

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

Nigeria

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes