Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing

Year of publication

2017

Authors

Canas-Bajo, Jose; Silvennoinen, Johanna

Organizations and authors

University of Jyväskylä

Silvennoinen Johanna

Canas Jose

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

International Journal of Art, Culture and Design Technologies

Publisher

IGI Global

Volume

Issue

Pages

40-56

ISSN

2155-4196

Publication forum

79824

Publication forum level

Open access

Open access in the publisher’s service

Self-archived

Other information

Fields of science

Computer and information sciences; Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company

DOI

10.4018/IJACDT.2017010103

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes