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Cultural diversity and digitalization of marketing communication : agenda for future research

Year of publication

2019

Authors

Saleem, Salman

Organizations and authors

JAMK University of Applied Sciences

Saleem Salman

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of Euromarketing

Publisher

IMDA Press

Volume

28

Issue

1-2

Pages

31-42

ISSN

1049-6483

​Publication forum

60338

​Publication forum level

1

Open access

Open access in the publisher’s service

No

Self-archived

Yes

Other information

Fields of science

Business and management

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes