Software Startup Education : Gamifying Growth Hacking
Year of publication
2020
Authors
Kemell, Kai-Kristian; Feshchenko, Polina; Himmanen, Joonas; Hossain, Abrar; Jameel, Furqan; Puca, Raffaele Luigi; Vitikainen, Teemu; Kultanen, Joni; Risku, Juhani; Impiö, Johannes; Sorvisto, Anssi; Abrahamsson, Pekka
Abstract
Marketing is a vital activity for software startups as they seek high growth. A specific type of digital marketing, growth hacking, in particular has attracted a lot of attention in software startups. Growth hacking is about utilizing low-cost marketing practices and existing platforms to rapidly increase the user count of a service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking has not seen much direct interest in the academia thus far. As a result, we currently have few tools to teach growth hacking in startup education. In this chapter, we present two board games intended to serve as an introduction to growth hacking.
Show moreOrganizations and authors
University of Jyväskylä
Hossain Abrar
Sorvisto Anssi
Jameel Furqan
Impiö Johannes
Himmanen Joonas
Risku Juhani
Kemell Kai-Kristian
Abrahamsson Pekka
Feshchenko Polina
Publication type
Publication format
Article
Parent publication type
Compendium
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Fundamentals of Software Startups : Essential Engineering and Business Aspects
Parent publication editors
Nguyen-Duc, Anh; Münch, Jürgen; Prikladnick, Rafael; Wang, Xiaofeng; Abrahamsson, Pekka
Publisher
Pages
269-277
ISBN
Publication forum
Publication forum level
2
Open access
Open access in the publisher’s service
No
Self-archived
Yes
Other information
Fields of science
Computer and information sciences; Business and management
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publication country
Switzerland
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
DOI
10.1007/978-3-030-35983-6_16
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes