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Software Startup Education : Gamifying Growth Hacking

Year of publication

2020

Authors

Kemell, Kai-Kristian; Feshchenko, Polina; Himmanen, Joonas; Hossain, Abrar; Jameel, Furqan; Puca, Raffaele Luigi; Vitikainen, Teemu; Kultanen, Joni; Risku, Juhani; Impiö, Johannes; Sorvisto, Anssi; Abrahamsson, Pekka

Abstract

Marketing is a vital activity for software startups as they seek high growth. A specific type of digital marketing, growth hacking, in particular has attracted a lot of attention in software startups. Growth hacking is about utilizing low-cost marketing practices and existing platforms to rapidly increase the user count of a service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking has not seen much direct interest in the academia thus far. As a result, we currently have few tools to teach growth hacking in startup education. In this chapter, we present two board games intended to serve as an introduction to growth hacking.
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Organizations and authors

University of Jyväskylä

Kultanen Joni Orcid -palvelun logo

Hossain Abrar

Sorvisto Anssi

Jameel Furqan

Impiö Johannes

Himmanen Joonas

Risku Juhani

Kemell Kai-Kristian

Abrahamsson Pekka

Feshchenko Polina

Publication type

Publication format

Article

Parent publication type

Compendium

Article type

Other article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A3 Book section, Chapters in research books

Publication channel information

Parent publication editors

Nguyen-Duc, Anh; Münch, Jürgen; Prikladnick, Rafael; Wang, Xiaofeng; Abrahamsson, Pekka

Publisher

Springer

Pages

269-277

​Publication forum

5952

​Publication forum level

2

Open access

Open access in the publisher’s service

No

Self-archived

Yes

Other information

Fields of science

Computer and information sciences; Business and management

Keywords

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Publication country

Switzerland

Internationality of the publisher

International

Language

English

International co-publication

No

Co-publication with a company

No

DOI

10.1007/978-3-030-35983-6_16

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes