2020

Vehmas, Hanna; Scheerder, Jeroen

This book has outlined the significance of the fitness industry in fifteen European countries, including Flanders in Belgium and England in the United Kingdom. All of these countries and regions follow nowadays the basic principles of the liberal market economy, where the legal and political restrictions for the sport business industry to emerge, develop and grow are minimal. However, as history has shown, in many of the European countries, sport and physical culture have developed around the idea of voluntarism and amateurism during the last ca 100 years.