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Avoidance Behavior toward Social Network Advertising: Dimensions and Measurement

Year of publication

2020

Authors

Li, Xiaodong; Zhang, Yanping; Yao, Jingjing

Organizations and authors

Tampere University

Li Xiaodong

Publication type

Publication format

Article

Parent publication type

Conference

Article type

Other article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A4 Article in conference proceedings

Publication channel information

Conference

19th Annual Wuhan International Conference on E-Business (WHICEB)

Publisher

UNIV CALGARY PRESS

Pages

317-324

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Fully open publication channel

Self-archived

Yes

Other information

Fields of science

Computer and information sciences

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes