A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

Year of publication

2022

Authors

Jaskari, Minna-Maarit; Syrjälä, Henna

Organizations and authors

University of Vaasa

Syrjälä Henna Mirjami

Jaskari Minna-Maarit Elisabet

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Journal/Series

Journal of marketing education

Volume

Issue

Pages

38-54

ISSN

0273-4753

Publication forum

60931

Publication forum level

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

License of the self-archived publication

CC BY

Other information

Fields of science

Other social sciences

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United States

Internationality of the publisher

International

Language

English

International co-publication

Co-publication with a company

DOI

10.1177/02734753221083220

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes