To Forgive or Not? : Consumers’ Response to Brand Transgression
Year of publication
2023
Authors
Salimi, Mitra; Uusitalo, Outi; Niininen, Outi; Munnukka, Juha
Organizations and authors
Publication type
Publication format
Abstract
Parent publication type
Conference
Audience
Scientific
Publication channel information
Journal/Series
AMA Educators Proceedings
Parent publication name
AMA Winter Academic Conference 2023 : Reconnecting and Reconceiving the Marketplace
Conference
AMA winter educators' conference
Publisher
American Marketing Association
Pages
579-583
ISSN
ISBN
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Fully open publication channel
Self-archived
Yes
Other information
Fields of science
Business and management
Keywords
[object Object],[object Object]
Publication country
United States
Internationality of the publisher
International
Language
English
International co-publication
No
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
No