Who owns womanhood? ‘Churails,’ mimicry, hybridity, and the reclamation of gender roles in postcolonial Pakistan
Year of publication
2024
Authors
Salam, Shazrah; Salam-Salmaoui, Rauha
Abstract
In postcolonial Pakistan, gender ideology is often oversimplified through a Eurocentric feminist lens. The web series “Churails” (2020), directed by Abbasi, subverts this narrative by exploring the complexities of gender discrimination within a patriarchal society. Through the stories of four diverse women forming a covert detective agency, the series critiques consumer culture, addresses gender-based violence, and challenges colonial legacies. Employing theories of hybridity and intersectionality, “Churails” presents a nuanced portrayal of Pakistani women’s struggles and resistances. This essay positions “Churails” as a significant cultural artifact that reimagines gender roles and contributes to the discourse on gender equality in a postcolonial context, highlighting the transformative potential of popular culture in feminist resistance.
Show moreOrganizations and authors
Publication type
Publication format
Article
Parent publication type
Journal
Article type
Original article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A1 Journal article (refereed), original researchPublication channel information
Journal/Series
Publisher
Volume
25
Issue
5
Pages
1292-1314
ISSN
Publication forum
Publication forum level
2
Open access
Open access in the publisher’s service
Yes
Open access of publication channel
Partially open publication channel
Self-archived
Yes
Other information
Fields of science
Media and communications
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object]
Publication country
United Kingdom
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
DOI
10.1080/14680777.2024.2394841
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes