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Who owns womanhood? ‘Churails,’ mimicry, hybridity, and the reclamation of gender roles in postcolonial Pakistan

Year of publication

2024

Authors

Salam, Shazrah; Salam-Salmaoui, Rauha

Abstract

In postcolonial Pakistan, gender ideology is often oversimplified through a Eurocentric feminist lens. The web series “Churails” (2020), directed by Abbasi, subverts this narrative by exploring the complexities of gender discrimination within a patriarchal society. Through the stories of four diverse women forming a covert detective agency, the series critiques consumer culture, addresses gender-based violence, and challenges colonial legacies. Employing theories of hybridity and intersectionality, “Churails” presents a nuanced portrayal of Pakistani women’s struggles and resistances. This essay positions “Churails” as a significant cultural artifact that reimagines gender roles and contributes to the discourse on gender equality in a postcolonial context, highlighting the transformative potential of popular culture in feminist resistance.
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Organizations and authors

Publication type

Publication format

Article

Parent publication type

Journal

Article type

Original article

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

A1 Journal article (refereed), original research

Publication channel information

Publisher

Routledge

Volume

25

Issue

5

Pages

1292-1314

​Publication forum

56054

​Publication forum level

2

Open access

Open access in the publisher’s service

Yes

Open access of publication channel

Partially open publication channel

Self-archived

Yes

Other information

Fields of science

Media and communications

Keywords

[object Object],[object Object],[object Object],[object Object],[object Object]

Publication country

United Kingdom

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

DOI

10.1080/14680777.2024.2394841

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes