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Publications information icon

An impact-oriented implementation approach in business marketing research : Introduction to the special issue on "Implementing strategies and theories of B2B marketing and sales management"

Peer-reviewed
DOI
10.1016/j.indmarman.2015.02.025
Moller, Kristian; Parvinen, Petri Mika Tapani
Industrial marketing management2015Publications information icon

Marketing the EuroPro

Peer-reviewed
Miettinen, Kirsti
COMETT1992Publications information icon

Social media research in the industrial marketing field:Review of literature and future research directions

Peer-reviewed
DOI
10.1016/j.indmarman.2017.07.013
Salo, Jari
Industrial Marketing Management2017Publications information icon

Individuals in B2B marketing : An introduction to the book

Peer-reviewed
DOI
10.4324/9781003388036-1
Ivanova-Gongne, Maria; Torkkeli, Lasse; Koporcic, Nikolina; Barner-Rasmussen, Wilhelm
Individuals in B2B Marketing2024Publications information icon

Bleak signs of our times: Descent into ‘Terminal Marketing’

Peer-reviewed
DOI
10.1177/14705931221095604
Ahlberg, Oscar; Coffin, Jack; Hietanen, Joel
Marketing theory2022Publications information icon

‘Made to run’:Biopolitical marketing and the making of the self-quantified runner

Peer-reviewed
Open access
DOI
10.1177/1470593118799794
Charitsis, Vassilis; Fyrberg Yngfalk, Anna; Skålén, Per
Marketing Theory2019Publications information icon

Marketing competencies and marketing of competencies - empirical study in software business

Helander, N. & Ulkuniemi, Pauliina
-2006Publications information icon

The role of individuals as stakeholders in B2B marketing for sustainable innovation

Peer-reviewed
Open access
DOI
10.4324/9781003388036-4
Vojdanian, Sajjad; Mortazavi, Sina; Kuivalainen, Olli; Faroque, Anisur
Routledge Studies in Marketing2024Publications information icon

Making Marketing Discipline More Scientific : Contesting Christian Grönroos’s “Toward a Marketing Renaissance”

Peer-reviewed
Open access
DOI
10.1177/14413582241295724
Möller, Kristian
Australasian Marketing Journal2024Publications information icon

Business Marketing

Peer-reviewed
Möller, K.; Wilson, D.
International Thomson Business Press1999

An impact-oriented implementation approach in business marketing research : Introduction to the special issue on "Implementing strategies and theories of B2B marketing and sales management"

Peer-reviewed
DOI
10.1016/j.indmarman.2015.02.025
2015

Marketing the EuroPro

Peer-reviewed
1992

Social media research in the industrial marketing field:Review of literature and future research directions

Peer-reviewed
DOI
10.1016/j.indmarman.2017.07.013
2017

Individuals in B2B marketing : An introduction to the book

Peer-reviewed
DOI
10.4324/9781003388036-1
2024

Bleak signs of our times: Descent into ‘Terminal Marketing’

Peer-reviewed
DOI
10.1177/14705931221095604
2022

‘Made to run’:Biopolitical marketing and the making of the self-quantified runner

Peer-reviewed
Open access
DOI
10.1177/1470593118799794
2019

Marketing competencies and marketing of competencies - empirical study in software business

2006

The role of individuals as stakeholders in B2B marketing for sustainable innovation

Peer-reviewed
Open access
DOI
10.4324/9781003388036-4
2024

Making Marketing Discipline More Scientific : Contesting Christian Grönroos’s “Toward a Marketing Renaissance”

Peer-reviewed
Open access
DOI
10.1177/14413582241295724
2024

Business Marketing

Peer-reviewed
1999