Augmented Reality in Interactive Marketing : The State-Of-The-Art and Emerging Trends
Year of publication
2023
Authors
Riar, Marc; Korbel, Jakob J.; Xi, Nannan; Meywirth, Sophia; Zarnekow, Rüdiger; Hamari, Juho;
Organizations and authors
University of Vaasa
Xi Nannan
Publication type
Publication format
Article
Parent publication type
Compilation
Article type
Other article
Audience
ScientificPeer-reviewed
Peer-ReviewedMINEDU's publication type classification code
A3 Book section, Chapters in research booksPublication channel information
Parent publication name
Publisher
Pages
301-327
ISBN
Publication forum
Publication forum level
3
Open access
Open access in the publisher’s service
No
Open access of publication channel
Partially open publication channel
Self-archived
Yes
License of the self-archived publication
Muu lisenssi
Other information
Fields of science
Computer and information sciences; Business and management; Psychology
Keywords
[object Object],[object Object],[object Object],[object Object],[object Object]
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
DOI
10.1007/978-3-031-14961-0_14
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes